Price policy

Dear Partner,

In today’s e-commerce market, long-term success is no longer defined by who offers the lowest prices. Based on our experience, sustainable growth is built on three key pillars: balanced pricing, high-quality service, and conscious marketing activity.

Why is conscious pricing important?
While online prices are easily comparable, purchasing decisions are influenced by much more than just price. Fast delivery, reliable customer service, smooth handling of warranty and returns, and the overall shopping experience all play an equally important role.

What happens during constant price competition?

  • Profitability decreases
  • Development is postponed
  • Service quality deteriorates
  • In the long run, all market players lose

Our recommended approach

Our pricing strategy is designed to ensure a stable, predictable, and mutually sustainable partnership. For this reason, we define recommended retail prices that support competitive operation while maintaining healthy margins.

We’d like to emphasize:

  • Each partner is free to set their own pricing
  • Recommended prices serve as guidance
  • Our goal is not to restrict competition, but to support a long-term viable business model

Promotions and lead products

It is a common and accepted practice to highlight certain products with promotional pricing or lower margins (“lead products”). This can be an effective marketing tool—as long as the overall pricing strategy remains balanced.

Each month, we select specific promotional products with reduced wholesale and retail prices. We encourage our partners to join these monthly campaigns.

Wholesale pricing policy
Our products are available at wholesale list prices, with the following indicative discount structure:

Amount of discount

Classic partner relationship

Minimum discount

5%

Maximum discount

40%

The actual discount level depends on several factors, including:

  • Achieved and growing turnover
  • Duration of the cooperation
  • Business model and geographical location of the partner

With higher purchasing discounts, partners also benefit from proportionally increased margins and profit potential.

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